PIA/GATF Turns Creatives-Printers Seminar Content into Book
Kodak sponsors series aimed at improving efficiency and minimizing error
ROCHESTER, NY—August 22,2006—Advances in software and technology—combined with the need to produce high quality jobs, meet tight turnaround times and minimize errors—make it more important than ever for creative professionals to understand what printers need for accurate output. A series of eight PIA/GATF seminars this summer discussed the importance of communicating the demands of printing early in the design phase. Eastman Kodak Company served as a primary sponsor of the seminar series.
Titled “Mission: Possible—A Mutual Strategy for Creatives and Printers,” the seminars addressed issues that may arise between creative and prepress teams. The seminars covered everything from design to digital image files to color appreciation. The content of the seminars are available in book form at www.gain.net.
“Every day, printers face delays in their production processes due to provided files that cannot be output exactly as delivered,” said James Workman, Vice President, Training, PIA/GATF. “These delays result in cost overruns, additional proofing rounds—which drive up expense and timelines—and ultimately customers who are unsatisfied with the final printed piece. Strengthening collaboration between creatives and prepress professionals is an important undertaking in today’s marketplace, and this seminar tour did just that.”
“Mission: Possible—A Mutual Strategy for Creatives and Printers,” touched on the following topics:
Design Considerations for Print
Differences among paper types; fonts and formatting; rich blacks; issues surrounding trapping and transparency; and imposition.
Digital Image Files
Differences between various image color spaces and their impact on the printing process, including insight on CMYK, RGB, duotones/tritons/quadtones, linework and grayscale. The importance of image resolution, screening options, and differences among EPS, TIFF and JPEG files were also examined.
Press Ready PDF Files
Creating “good” PDF files for print production involves considering several issues, including page size to accommodate bleeds, which version of PDF to use, image compression, font embedding, transparency, and tagging images for color management.