PI 400 -- Catalog Printing - Roller Coaster Ride
But not all catalogers are rethinking their strategies. "While we haven't experienced significant drops in circulation as of yet, we have seen our customers make some modifications in page counts," reveals Zuccarini. "However, this is not across the board. Some catalogers are adding or increasing programs to capture new customers."
Catalogers are not the only ones looking for ways to reduce costs. Many printers are placing an increased emphasis on cost containment and reduction. Traub says Brown has focused its cost containment efforts on its raw material usage. The printer has also made an extra effort to expand its base of business and to place more emphasis on more profitable product lines.
Despite the downturn and the terrorist attacks, Quebecor World intends to make significant capital investments and independent acquisitions in the coming year.
Included in its plans are the addition to the catalog platform of a wide-web gravure press, 48˝ and 32˝ short-cutoff presses, and additional saddlestitchers with 16 to 24 pockets per line.
Additionally, Quebecor plans to continue to invest in financial resources to enhance its network of mail consolidation centers to increase mailing efficiencies. Increased mail tracking systems, such as Planet Code, will also assist customers in their marketing and new customer acquisitions plans, Paloian notes.