Personalized, Two-Piece Modified Moving Double Pop-Up: 60-Second Fold of the Week
This creative design by Rocket was produced to announce a merger and rebrand of two Canadian printing companies. They chose a "Fold of the Week" favorite – the Moving Pop-Up – and creatively split the format into two pieces to fit a smaller press sheet size, added personalization, and attached a business card!
You'll be impressed with the visual connection between the pop up sections, and the other design details, too. For other creative variations of the moving pop-up, check out FOW episode 541, episode 491, and number 282.
How was the Personalized, 2-Piece Modified Moving Double Pop-Up produced?
Folding Style: Pop-Up
Design and Production: Rocket/New Brunswick, Canada
Paper: 14 pt C2S
Size: Folded: 5.625x4˝; Flat: 16.875x9˝ (when glued together)
Printing: 4 versions printed 4/4 on a Xerox 2100 with Variable Data personalization
Finishing: Diecut, Score, Glue, Hand Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.