The number of participating dealers tripled within the initial 12 months, and more than 1,500 dealers have registered with Copyco, with 30 percent of those participating in the custom flyer program. The program has enabled even dealers with no graphics training to produce quality materials, and it has increased the range of materials available to all dealers for POS displays, automated e-mails and newspaper ads.
Dealers and corporate management can review and approve documents, and the structured templates protect the Bridgestone brand and ensure that no document gets printed with missing or incorrect data. Intranet-based reporting and administration add further value for Bridgestone marketing.
With the ability to personalize materials and maintain the highest quality standards, among other benefits, the Bridgestone online collateral site has proven to be where the rubber hits the road for dealer success.
This case study comes from PODi's annual Best Practices in Digital Print research, the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies including executive board members EFI, HP, IBM, Kodak, Pitney Bows, Quark and Xerox. Membership in PODi is open to most organizations involved in digital printing. For more information on joining PODi or submitting your own case study, visit www.mypodi.org/pi1.