The Web-to-print system is intended to support all of JBB's printing needs. It streamlines the ordering process, manages the company's digital assets and provides mechanisms for maintaining print quality control.
To create the system, NCL worked with Azavar Technologies, an e-business consulting firm that integrates Internet-based applications and enterprise systems. Part of what Azavar brought to the table is its On-Demand ToolSet, a set of Web-based modules developed for printers and marketers that enable users to personalize and fulfill print collateral on-demand.
The solution also integrates Xinet WebNative software for digital asset management. This enables staff members in several JBB divisions to access various image assets through the Art Studio and Label Library system components.
Users can also order printed products, such as wine catalogs, that are inventoried and view/distribute marketing materials through the Publishers Gallery segment of the site. Inventory control data is regularly provided to JBB so it can decide when to order new replacement supplies of the printed materials kept on hand.
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Along with capitalizing on the marketing potential of personalized and/or customized pieces, the combination of a Web-to-print system and digital printing makes it easier for JBB to comply with the regional and international regulations that govern liquor advertising. Individual pieces can be customized as needed and shipped to specific locations in appropriate lots.
After selecting a particular brand within the JBB Worldwide product line, the user can customize fields and select multiple shipping destinations before placing an order. The system then reviews the contents of the order, taking into account the shipping address, to make sure all regulatory requirements will be met. If the content is acceptable, a soft proof is generated for approval by the user and a copy is automatically submitted to JBB's legal department, when necessary.
Fulfillment of all orders—variable or static—can be tracked online.