The ability to capture the data input on the Web also allows follow-up by counselors assigned to a prospect's geographical area. Additionally, Huntington obtained more data about prospective students much earlier in the process than they had in the past. Huntington College finds that the brochure-builder program more than justified its cost, and it also provides a more pleasant recruitment experience for the prospective student.
This case study comes from PODi's annual Best Practices in Digital Print research, the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies, including executive board members EFI, HP, IBM, NexPress, Pitney Bowes, Quark and Xerox. Membership in PODi is open to most types of companies and organizations involved in digital printing. Visit www.podi.org for more information.