PaperSpecsGallery.com Presents: Roof Raising NFL Invitation
Throughout their history, American football stadiums have undergone few technological advances as dramatic as that of the retractable, flower-petal-like roof atop Atlanta’s Mercedes-Benz Stadium, which was unveiled at Super Bowl LIII (53) on Feb. 3, during the showdown between the New England Patriots and the Los Angeles Rams. Weeks before the rest of the world got a peek at it, however, NFL VIPs received a stylish souvenir of this engineering marvel in the form of intricate event invitations for the traditional pre-game “Friday Night Party.”
Event invitations befitting NFL VIPs continuing their long-standing tradition of producing invitations for this annual event, DataGraphic transformed a design created by the NFL’s in-house team into a captivatingly tactile experience.
Both pieces of this invitation feature a motif that celebrates the camera-aperture-style roof of the Atlanta stadium, which consists of eight triangular, inflated plastic “pillows” that move backward or forward to widen or narrow the roof’s opening.
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The dramatic sleeve — featuring metallic blue foil stamping on a gorgeous Royal Blue sheet of 122-lb. Neenah Plike Cover — was diecut and hand assembled in such a way that leaves an octagonal window through which the invitation inside is visible. Sleeve assembly alone took a good 10 minutes per invitation, and opening it feels nearly as dramatic as the opening of the roof on which it’s based.
To get a peek at what awaits you inside you slide the top portion of the sleeve upward, which also moves with it the actual invitation, slowly revealing the illustration of the world-famous Super Bowl trophy in all its glory. To remove the piece within, simply hold the base of the sleeve firmly at the bottom, slide open the lid at the top, and lift out the card.
Printed four-color UV Offset with Satin aqueous coating, the front of the event invitations feature that trophy illustration and the foil-stamped words “Friday Night Party” against a deep blue background. The back echoes the aperture motif once again, enhanced with a spot gloss, raised clear UV, and foil stamping.
Another attention grabbing aspect of the invitation is its sheer chunkiness. This is derived from a pair of 65-lb. Sappi McCoy sheets laminated front and back onto an 87-pt. board. Matching Blue foil along the edges completes the VIP-effect nicely.
It’s difficult to adequately convey the sense of occasion that opening this piece instills. The feel of the foil sleeve combined with the intricate way in which you must manipulate it to free the invitation within, create that feeling of memorable engagement that so many apps and other digital creations aim for today, but are never quite able to achieve as well as this.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.