PaperSpecsGallery.com Presents: Paventy & Brown Brand Identity (Video)
This week, PaperSpecsGallery.com features Paventy & Brown Orthodontics Brand Identity.
"Most of these print pieces were more than just marketing fluff pieces."
–Suzy Simmons, co-designer
Getting braces when you’re young makes a difficult time that much more so. But as this identity for Oregon’s Paventy & Brown Orthodontics demonstrates, the difference between an ordeal and an adventure occasionally comes down to branding.
Drawing on the state’s renowned outdoorsy nature, Test Monki crafted an entire brand experience that transforms getting braces from a pain in the posterior into a glamorous challenge to overcome.
To begin, the designers came up with a Twin Peaks-esque logo and color scheme to unite every piece. "The bear looks like it was plucked off the top of a totem pole and is the 'pillar' for the brand,” Simmons explained. "The color choices were picked to invoke a warm and cuddly (yet masculine) feel."
This look, along with a theme that evokes the famed "Oregon Trail," was applied to absolutely everything, much of it expertly printed by Admore on Millcraft Delta Silk paper, including:
- Next appointment card reminder envelopes, which contain a "Please excuse my child" card that can be filled out and given to teachers
- Postcards that show the practices' locations on the back in the form of a wilderness travel map
- A brochure aptly called "Adventures on the Paventy & Brown Trail," featuring a short cover—a great and inexpensive way to add some extra oomph to a printed piece.
To watch the video, click here or on the video below:
Perhaps most impressive is a 36-page guide called "How to Survive Braces," the cover printed on 80-lb. Mohawk Loop Antique Vellum Jute, which answers the most pressing questions, from which foods to avoid to how best to clean your new grillwork. (This survival theme comes full circle with the awarding of an "I Survived Braces" T-shirt at the end of the whole experience.)
All of which makes us wish there had been a Paventy & Brown around when we were kids. This whimsical approach just might have made the whole orthodontic ordeal BEARable.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.