PaperSpecsGallery.com Presents: Kallas First Press Olive Oil
Since 2011, MET Fine Printers has skillfully crafted the creative packaging for the First Press olive oil that the Kallas family shares with that company’s friends and clients each year. Derived from the Greek orchards that have been in the family of MET President Nikos Kallas for more than 100 years, the oil turns out to be the perfect blank canvas for some truly exceptional packaging design.
This year MET, working closely with Letterbox Design, took a turn for the colorful with an intriguing tube/label combination that shows off the printing company’s capabilities and keen attention to detail, even as it hints at the exciting potential of the product inside.
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Olive oil, of course, comes in a range of different packaging nearly as wide and imaginative as that of wine and spirits. Yet more often than not it relies on the color of the oil itself to set the color palette as it shows through the glass bottle; seldom would you call olive oil labeling colorful.
Letterbox Design merrily threw this tradition out the window with the creative packaging for Kallas First Press by turning to modern Greek art and sewn linens for inspiration.
The Label: A Wave of Color and Texture
First they went with an opaque bottle, completely eliminating the oil’s hue as a design factor, leaving them free to explore a wide range of color possibilities. This they did in the form of a scrumptious-to-the-touch Neenah Classic Linen label LED UV offset printed with swirling waves of color, the Kallas name unobtrusively printed using the Greek alphabet on its surface.
Previous editions have muted the colors of its packaging to keep the texture of the labels front and center to emphasize the handmade quality of the product. This time they’ve found an intriguing balance between the visible texture of the sheet and the vibrancy of the colors printed on it.
An Equally Colorful Carton
Not content to stop there, MET crafted an equally colorful, and I think even more gorgeous, tube in which to package the bottle.
Sheets were printed CMYK with an extra touch of gloss varnish to enhance the debossed pattern, as well as Gold foil stamping for the company name and year, before being laminated to the tube, the insides and edges of which were painted a lively green.
A top made from wood reclaimed from MET’s new printing plant renovations proved to be, quite literally, the crowning achievement to a truly inspiring creative package.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.