PaperSpecsGallery.com Presents: Interactive Hey Sister! Carton Bag
It’s challenging enough simply designing humble pieces that will be sent off anonymously into the real world. Now imagine the pressure when you aim to craft an enticing promotional piece to not only celebrate the launch of your own studio, but also doing so by taking over the concept store Raumkomplett and turning it into a packaging laboratory during Vienna Design Week.
No problem, said Gerlinde Gruber and Martha Ploder, the duo behind packaging design firm Hey Sister!, who found a fun and functional way to illustrate their philosophy of creative packaging design: “Packaging construction and graphic design are as inseparable as siblings.” (Which, all of this talk about sisters and siblings to the contrary, they are not.)
When you’re designing packaging, sometimes the hardest part is knowing where to even begin. That’s why we created a handy, info-packed graphic chart that clearly lays out all of the most popular options. Be sure to download our free Packaging Cheat Sheet right here: http://bit.ly/2SjM3y9
Click here or below to watch the video:
What Makes this CREATIVE Package Design? Guests during Vienna Design Week were invited to create their own packaging by combining deceptively simple looking pre-printed, interlocking sheets – with 5 different black and white designs from which to choose – into their own custom diamond-shaped carton bags, allowing them to experience for themselves the playful interaction between graphic design and smart packaging. The possibilities were countless.
Each 312x186 mm (12.3x7.3") piece was offset printed by AV + Astoria Druckzentrum on 285 gm (190 lb.) Metsä Board Prime FBB Bright paperboard, meticulously diecut by Kombipack. This included interlocking tabs as well as cleverly shaped holes through which a selection of brightly colored cords could be threaded. Pulling tight the cord cinches the bag closed. Alternatively you can leave it flat and store papers inside.
This creative packaging design is a deceptively simple looking interactive marketing tool that highlights the power of clever design. And that, of course, is Hey Sister’s bread and butter. As they observe, “Packaging can be fun for everyone when the design is playful and easy to handle.”
Date Produced: September 2018
Design Credits: Hey Sister! Packaging Design
Paper: Metsä Board Prime FBB Bright 285 gm (190 lb.) paperboard
Print Method: Offset
Number of Colors: 1
Finishing and Binding: Diecutting
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.