There is a haunting magic to the frozen landscape of Alaska in winter that is nearly impossible to capture in print. I say “nearly” because the look book that Pivot Design created to help promote ICB’s fall/winter 2017 fashion line combines studio photography with location-shot Alaskan imagery, which more than lives up to the piece’s title: “ICE.” So what is the secret to crafting an appropriately chilling fashion book? Translucent overlays and silver ink.
To bring “Ice” to life, the printing experts at Active started with a highly reflective 11.2-pt. Chromolux C1S Digital Magic Chrome wraparound cover, which puts one in mind of winter on its own. “ICB” was then printed in Silver across the front and back cover in such a way that the right-half of the “B” is cut off by the trim line, making it appear to spell out “ICE.”. This is an eye-grabbing example of one of my Top 5 print trends: printing on foil substrates.
Click here or below to watch the video:
And if you think THIS was a clever move, you haven’t seen anything yet.
Photos of young men and women modeling ICB’s fashions against arctic backgrounds were printed CMYK on 70-lb. Verso Sterling Premium Gloss White Text paper. Completely different images of the models were also printed in Silver on translucent 24-lb. Neenah Clearfold White Writing paper (part of Neenah’s newly-updated Design Collection).
These very different sheets – 16 main and 18 translucent – were alternated throughout and PUR bound together. The effect is an eerie one, with cold ghostly heads and bodies rendered in silver on the translucent pages superimposed over the full-color shots beneath.
There’s something about the interplay between the Silver ink, Chromolux cover and translucent paper in particular that puts one in mind of the Northern Lights, which makes for quite a chilling experience. What more could you ask for when paging through a fashionable look book called “ICE”?
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.