PaperSpecsGallery.com Presents: Gift of Water Box
If there’s one thing rarer than great design, it is great design in aid of a good cause. This was the second thing that occurred to me after coming across advertising agency LRXD’s “Gift of Water” New Year’s Box; the first, of course, was “wow!”
“As the new year began, LRXD wanted to pass on our health and happiness values to clients by passing on some good to the world,” explains LRXD Creative Director Jamie Reedy. Ostensibly that “good” was an ultra-cool black and silver-toned water bottle with “Health and Happiness” printed on the side. But, says Jamie, “While the agency gift simply seemed to be a sleek water bottle, the message emblazoned on the box was an important one.”
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That message actually takes two forms. First is the following wording which was letterpress printed by Method and Madness using 2 PMS colors (Opaque White + PMS Metallic 872) on Neenah Classic Crest Epic Black [Get Swatchbook] with a sticky backing, finished with trim and applied to the box:
“We’re on a mission to spread health and happiness. So we’ve made a donation in your name to help provide clean drinking water across the globe. RainCatcher creates sustainable drinking water solutions in the developing world through rainwater harvesting. With this donation, 5,000 people receive clean water to drink for an entire year. From all of us at LRXD, thanks for helping us make life better.”
Meanwhile, laser engraved directly on the custom-made box are the LRXD logo, some graphical ruminations on the nature of water, and the phrase “We never know the worth of water ’til the well is dry.”
Together, the label and engravings make for a box that not only gets its point across, its opulent look makes for a jarring juxtaposition with the Third World scourge it is hoping to alleviate. A philosophically stunning piece of work.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.