PaperSpecsGallery.com Presents: Engage!17 Nametags & Guidebook
The hottest wedding trends were swapped and shared in Venice, that most romantico [sic] of places, during the Engage!17 summit last October. And with the help of TPD Design House (formerly Two Paper Dolls), it was all done with style and sophistication.
Having attended my fair share of design conferences already this year, I know just how challenging it can be to craft an attendee name badge that both looks good and easily communicates the relevant information to the people you meet.
Avoiding the ubiquitous “print it out/stick it in a plastic holder” model, TPD instead went in an entirely different direction.
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To start with, they laser-etched the event’s logo into a one-eighth-inch-thick black marble acrylic, and then filled it in with white ink. (Designed by Trisha Hay Design, the logo incorporates the "E" for "Engage,” an exclamation point, and the "ferro" part of a Venetian gondola thrown in for good measure.) The acrylic was then laser cut to achieve its distinctive rounded-corner, rectangular shape, with two additional cuts made to accommodate a simple ball-chain necklace.
TPD then digitally printed attendees’ names and other details on Mohawk Superfine Eggshell Ultra White, using them as tip-ins for the pre-made badges. The result is an admirable balance between the moody sophistication achieved by the acrylic, and the practical task of getting everybody named.
With everyone so stylishly identified, TPD turned their attention to Engage!17’s guidebook. Going with Colorplan’s Ebony Black 130 lb. Cover for the cover, they digitally printed it with a pattern that ever-so-slightly mimicked the swirls in the acrylic nametags. The event’s logo was then added in black gloss foil.
Though gorgeous in its own right, the cover exudes a quiet sophistication, which makes the effect you get upon opening the book all the more dramatic. Inside, you’re bombarded by a host of colors as vibrant as Venice itself, all rendered in digital CMYK on Mohawk Superfine Eggshell Ultra White.
These two pieces, designed as they were for the ultimate wedding business event, are not just a wonderful match between stylish sophistication and digital printing’s unique short-run abilities - they are as engaging as the romantic Venetian setting of Engage!17.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.