PaperSpecsGallery.com Presents: Echelon Invitation and Sleeve
Our friends at Echelon Fine Printing know us too well, it seems. They recently sent me this invitation which actually consists of two parts: an extremely intricate sleeve boasting multiple printing and finishing techniques, and the card itself, which echoes a sentiment dear to my hear: “But out of limitations comes creativity.”
I have to confess that as a print nerd, my first instinct was to remove the card from its carrier right away and start examining each piece separately, just to make sure I didn’t miss anything, but that would have been to miss seeing the forest for the trees. The power of this card comes from the combination of the two: the way the red of the Neenah Classic Columns 100 lb. Cover paper [Get Swatchbook] peeks through triangle laser cuts on the sleeve; the interplay of the card’s white, engraved letters with the metallic silver triangles outside; and how the large inverted-triangle laser cut transforms the top of the card into a red inverted pyramid.
Click here or below to watch the video:
Who am I kidding – I’m too much of a print nerd: Let’s take it apart and dive into all those delicious details 😉
The black sleeve alone is a fantastic piece to have close at hand for those times when you want to show off just what can be done with some well-thought-out finishing techniques. Made from 100 lb. Neenah Astrobrights Eclipse Black paper, [Get Swatchbook] it has it all: offset silver metallic ink, black foil, blind embossing, laser cuts – all in a repeating pattern of intricate triangles that mimic Echelon’s logo.
Even the way the sleeve is made is unique. Normally you would expect the flaps to be glued together; here they close around a third (bottom) flap to form a pocket, all of it kept in place by a tab-and-slot system – nice touch.
The invitation itself delivers the limitations-into-creativity quote with white engraving ink that pops nicely against the Red Pepper hue of the Neenah sheet; all the relevant details for the event are offset printed on the back. Returning it to the black sleeve is like watching the sun suddenly shine through an already beautiful stained-glass window – Debbie Allen would be very proud indeed.
Wish you could see all the little details in this piece in person? Well, if you’re a PaperSpecs VIP member, you’ll find a copy of the card and sleeve in your Winter VIP Box! Not a member? Start your membership by April 12th to ensure you receive this invitation in your first box! Our heartfelt thanks to Echelon Fine Printing for generously going back on press for our VIP members with this amazing example of what can be accomplished by true masters in the field.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.