PaperSpecsGallery.com Presents: Do-it-Yourself Novum Cover
Question: When did stickers stop being fun? Answer: They didn’t, we just stopped using them for fun things. This is the first thing that hit me when I came across this recent issue of Novum: World of Graphic Design devoted to exploring packaging around the world. Using a simple concept, clean design, and a new line of colorful labels, the German magazine reminds us that print can be, with just a dab of creativity, every bit as interactive as digital media. And in this case, it also enables you to make your magazine cover as quirky and as unique as you are.
Right out of the gate printer Letterjazz shook things up by dividing the 10,000 copy print run into three runs, letterpress printing the cover on three different varieties of 270 gsm (100 lb.) Colorplan: Pale Grey, Real Grey and Cool Grey. That wraparound cover features the always-charming artwork of regular Letterjazz-collaborator Dirk Uhlenbrock, who also designed the cover and the labels.
Click here or below to watch the video:
Already this is an arrestingly tactile experience, with the bold debossed impression of the letterpress printing subtly bringing the illustration of the truck and its contents to life. But hang on – Novum and Letterjazz are only just getting started.
Perfect bound into the magazine is one of Colorplan’s new range of label sheets – either Candy Pink, Park Green or Factory Yellow – die cut by Strehl into several distinct label shapes. Not only did Letterjazz letterpress print these, but they also gave them a finishing touch using Kurz high-gloss hot foil.
Simply remove the stickers from the sheet and place them wherever it feels right for you on the front or back cover, and voila – an issue of Novum that is uniquely your own! (This is just THE COVER of Novum – I cannot wait to enjoy the fabulous packaging projects featured inside.)
Of course I don’t just love this piece because it encourages interactivity, but also for the simplicity of the idea, which you can easily “borrow” for a wide variety of projects.
Wish you could take this magazine and sticker set for a test drive? Well if you’re a PaperSpecs VIP member, you will find a copy in your next quarterly VIP Box!
With a box full of rare, hard to find print pieces sent to you every three months, access to the latest swatchbooks and promos, and personalized paper help, what are you waiting for? Click here to begin your membership and reserve your next VIP Box including this special Novum issue!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.