PaperSpecsGallery.com Presents: ‘Cascading Leaves’ Box
For building unboxing drama, it’s hard to beat the classic telescoping lid when it comes to creative packaging. From perfume to jewelry, the time it takes to slide that lid off amps up the anticipation deliciously. The only problem? Once it’s removed, the show’s over, right? Not so fast, says Corporate Image, which, through the use of a secret proprietary process, injects a final, surprising flourish into this box when you lift the lid.
Click here or below to watch the video:
At first glance, the package seems simple enough, featuring as it does a shiny but tasteful hot-foil pattern on the top. But the moment you pick up the box you get a tactile thrill from the Merlot-colored LBS Verona – a 100% rayon cloth with paper backing – that covers it. (A nice trick that: adding foil to uneven fabric.)
However it’s only when you remove that lid that the real fun begins. The moment you do, two hinged sides of the box fall down to reveal a simple glass candle holder firmly slotted into a Black die-cut paperboard base. Meanwhile, examining the panels themselves reveals distinct patterns on them, this time UV printed onto the raw Black paperboard. As Corporate Image so poetically puts it, the effect was inspired by “candlelit evenings and leaves cascading in the fall.”
For those creatives who simply have to know how this effect was achieved, a closer look at the “drop-down panels” confirms what the company’s proprietary technology actually does: it finishes the edges of those panels in such a way that they fit together perfectly, held in place by the lid until it’s lifted. Now THAT’s creative packaging! It’s also an excellent example of just one of the many different ways you can transform the opening of the packaging you design into an unforgettable, interactive event.
And I’m very happy to say that our PaperSpecs VIP members received one of these clever little boxes in our most recent quarterly VIP Box! Thanks to Corporate Image for producing a special print run of these pieces exclusively for our VIP members!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.