PaperSpecsGallery.com Presents: Museum of Contemporary Arts Invite (Video)
"Coordinating what we could get within the time frame and budget was a challenge. We had to be open to possibilities." — Ellen Bruss, Ellen Bruss Design
The Broad's Banquet is an annual Museum of Contemporary Arts Denver fundraiser, and as the name implies, the invitation list includes “Broads Only, No Dudes.” The challenge for Ellen Bruss Design in creating 250 invitations for the 2015 event was expressing the attitude of the event while honoring the featured artist: Ana Maria Hernando.
A local artist specializing in painting and sculpture, Hernando specializes in art that is energetic and feminine. Her color palette, use of line and sense of freedom all inspired the design of the event invitations, says creative director Ellen Bruss.
After exploring many options, Bruss and her team decided on a chartreuse box and wraparound label to carry the invitation. Inside, a hand-sewn 10-page booklet, invitations featuring Hernando’s art, and RSVP cards with beautiful gold type were combined with bright envelopes. The invitations were printed on International Paper Accent Opaque White 100 lb. Cover using digital printing.
While the entire package makes a bold yet feminine statement, Bruss’ favorite touch was Hernando’s beautiful artwork printed on chiffon scarves.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.