PaperSpecsGallery.com Presents: Bacardi Speaker Packaging (Video)
Nothing gets a party started faster than a well-stocked bar and some great tunes, making Bacardi’s “Real Music Speaker” rum packaging one of the cleverest combos around. That’s right: This box is wired for sound!
Designed by our friends at MW Luxury Packaging and Bacardi to hold a bottle of Bacardi’s Carta Negra Superior Black Rum, it features a recycled rigid board substructure wrapped in 100-lb. (157 gsm) white art paper and a matte, anti-scratch polypropylene laminate printed CMYK by Best Planner. A slick spot UV gloss varnish makes a number of clever little details pop.
Click here or below to watch the video:
One of the most impressive features of this packaging is the unexpected ways it sticks to the color scheme of its famous black, white, red and gray logo. Just when you think “Sorry folks, you missed the gray,” you realize that it’s been there the whole time - in the assortment of woofer and tweeter images surrounding each speaker.
Held closed by a magnetic enclosure, the package presents the bottle on one side and the speakers on the other when opened. Inside, the same 100-lb. art paper is printed with a red pattern, offering a vivid backdrop for the bottle itself.
The twin speakers and power pack are held in place and concealed by a printed flute platform and the speaker grills themselves. Ready to get the joint jumping? Simply hook up your smartphone or MP3 device to the cable provided, slip it into the slot provided, and crank it up! (Please crank responsibly.)
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.