PaperSpecsGallery.com Presents: Anne Lessmeister Business Card
This week, PaperSpecsGallery.com calls attention to the Anne Lessmeister Business Card.
"All the world’s a stage," wrote Shakespeare. The same can be said for this delightfully different business card that was designed, photographed, printed, and assembled in-house by the creatives at Perezramerstorfer. Their actress client, Anne Lessmeister, literally takes center stage in this mini paper play with four acts.
"The idea came from the fact that Anne loves these photo booths; she takes photos of herself doing small performances," relayed the creative team at Perezramerstorfer.
Click here or on the video below to watch Lenz discuss the Anne Lessmeister Business Card.
A circular window, cut by hand, punctuates two pieces of peachy-tan colored stock. Mounted in the center is a piece of clear film printed with one of four images of the actress’ most essential physical tools of the craft: face, hands and feet.
It’s a look that is so unique (the card immediately distinguishes itself) and is so appropriate for the client. The small portraits were printed on a transparent medium and allows the viewer to hold her image up to a "spotlight."
So as not to upstage the main character, the type is a simple, san-serif printed in black. The unexpected thinness of a card with three layers was also a great design choice—thick enough to stand up, but not so beefy that it distracted from an overall feminine quality.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.