PaperSpecsGallery.com Presents: 'Aggressively Cute' Tissue Packaging (Video)
Snuffling our way through cold season, many of us are probably perfectly primed to appreciate Tiny Feather, a tissue packaging concept that gently infuses some welcome whimsy into the whole nose maintenance routine.
Designed by In-young Bae and Shang-lung Yang for their Structural Merchandizing Packaging class at the Pratt Institute in 2012, Tiny Feather not only gives the ailing some much needed companionship, it also solves one of the conundrums of the modern world: How the devil do you get at the last few sheets of facial tissue that invariably sink just out of reach?
“Since the box opens on the side, consumers won’t have to hold the box upside down or reach into the packaging for the last tissue at the bottom of the box,” In-young explains. “To pull out tissue, customers need to open the wing, and to keep the tissue clean, they can simply close the wing cap.”
In a clever marketing move, the way in which each tissue pokes out of the bird like a tail also suggests that the products themselves are as soft as a feather.
While the 5x5˝ Tiny Feather boxes were produced on a home Epson printer using Matte Epson Ultra Premium Presentation Paper, In-young helpfully points out that the effect can easily be achieved using recyclable materials, too.
Those of you blowing your noses at home (S’OK, we’re all friends here) will be happy to know that since winning The Dieline’s 2014 First Place Student Award for this project, In-young has gone on to become a professional packaging designer at IT Cosmetics – a great (not tiny) feather in her cap.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.