PaperSpecsGallery.com Presents: A Gentleman’s Guide to Classic Cocktails
Like many things, the notion of the gentleman who knows his Gin Gimlets from his Cosmopolitans may be a thing of the past. But ladies AND gentlemen will both find something to savor in this set of elegant cocktail recipe cards produced exclusively for Ellicott & Co.
Inspired by maker communities across the USA, Ellicott & Co.’s mission is to provide uncommon, heritage inspired goods for the modern man. How interesting, then, that something that is digitally printed can also be considered a product of the “maker” movement.
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Printed by Anstadt Communications on 80-lb. Verso Blazer Digital Satin Cover, these 16 cards are works of art all their own thanks to a fun retro design by Infantree, and creative use of Scodix digital enhancement technology.
There’s a lot of information to unpack in that sentence.
Yes, 150 sets of cards were printed CMYK on an HP Indigo 7900 in just three days. The sheets were then run through the Scodix Ultra Pro off-line unit, which added an inviting tactile quality to the pieces.
The “Scodix Sense” effect was used in various ways. Think of it as clear raised ink that can be applied all in one pass, ultimately creating a more tactile element.
The illustrations of the cocktails on each card are highlighted with a simple spot gloss. The “Classic Cocktails” title sports a spot gloss look and raised feel. All of the fine, decorative line work you see - front and back - was created using digital foil with some clear polymer on top.
The result: cards that feel more like a royal summons from Buckingham Palace than recipes for your favorite gin or vodka concoction. The 16 cards - 15 recipes and one cover - were then enclosed in a bellyband.
What is most exciting is that this is an example of Scodix - an enhancement system you normally see mostly in marketing materials - being used for a consumer product. The more that designers come across these types of projects “in the wild” where they can see - and feel - them up close, the more likely they are to dabble in Scodix, MGI, and “sleeking” in general for their own projects - and that’s worth toasting, whatever your cocktail of choice.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.