PaperSpecsGallery.com Presents: 'A Box is Not a Home' Client Gift
With the winter winds starting to blow, we can’t help but be reminded of the holidays fast approaching, and of how cold those winds will be this winter for those with nowhere to call home. MW Luxury, whose elegant boxes for everything from Bacardi to cosmetics we’ve featured here on occasion, reminded their clients of this fact with their 2017 client gift “A Box is Not a Home.”
The outer box is a humble affair – grey board wrapped in kraft paper – clearly meant to bring to mind images of the boxes in which our most vulnerable citizens seek shelter. “A box is not a home...” is the only printing on the lid, which is held shut by a magnetic closure. Lifting it reveals a world of beauty completely at odds with the plain look of the box itself.
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Inside, printed on 200-lb. (300 gsm) black card stock and gathered in a fan that unfolds as you open the box, are several photographs screen printed by Lorenz Boegli, each depicting a candid image of those with no place to go. A man pores over a book on the street; the soles of someone’s shoes recline on a bench; each image is as beautiful as it is heart-wrenching. What makes these images particularly haunting is the unique way in which they were printed.
As the packaging company described the Swiss printer’s process: “First, he combined Iriodin pigments and varnish to form a color paste, which he spread over the print plate for the first layer. The second stage involved a white ink plate, which picked out the brighter spots of each photo. In the last stage, Boegli added a silver pearl pigment, which lent a shiny coating to the print and achieved a unique luxury finish.”
The combination of cool blue and white inks, together with Lorenz’s own custom-made mesh screens, adds a cold-yet-vibrant cast to the images. A short poem, “A Box is Not a Home,” penned by MW Senior Account Manager Kelly Sipthorp, accompanies the photographs.
The final panel of the fan informs the recipient that a homeless person will be receiving a Christmas gift in their name. A small card, inserted into two diecut notches, depicts a magical, snowy scene on one side, and reveals the number of the box (out of the 400 made) on the other, as well as the name of the charity involved in this endeavor: Jimmy’s Cambridge in England. (A homeless person received a hot meal from Jimmy’s as well as a financial donation as part of this campaign.)
So often client gifts are upbeat, joyful items, designed to demonstrate how magnificent a company’s work can be. MW Luxury’s creation, on the other hand, reveals that while they are perfectly capable of thinking outside the box, they’d prefer during the holidays that people concentrate instead on those who must live inside of one all year round.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.