PaperSpecsGallery.com Presents: 2018 EBD Whiskey Gift Box
Nothing grabs a client’s attention faster than a whiff of hand-crafted elegance. And if you can sweeten the deal with a bottle of premium spirits, so much the better. For its 2018 annual client gift, Ellen Bruss Design (EBD) used its recent branding and packaging work for client Branch & Barrel as the basis for a truly memorable gift.
“Inspired from the simple elegance of the brand, we wanted to create a gift box that would ... make a statement about the quality of this small batch whiskey,” the designers explain.
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Upon plucking the package from the shipping carton, my first thought is that they sure don’t make boxes like THIS anymore. “A Shot of Genius, a Barrel of Gratitude – Cheers to You” declares the laser-engraved black sleeve – the always-welcome Neenah Plike – tightly wrapped around the wooden box like a bellyband. Removing it reveals the full elegance of the box itself. It features the tree-and-barrel logo – which EBD commissioned Steven Noble to create for Branch & Barrel – actually laser engraved on the hinged lid.
Inside, I’m greeted by the same illustration, this time screen printed onto the whiskey bottle with Copper metallic ink. Tucked into a paper pocket inside the box lid is a smart-looking booklet digitally printed on International Paper 80-lb. White Accent Opaque, saddle stitched and crammed with witty, illustrated whiskey recipes, most paying homage to the fine people at EBD. The Plike cover boasts the same arrow motif as the bellyband, though with the laser-engraved words “To our friends we consider family.”
Unable to contain my enthusiasm a moment longer, I free the bottle from the box, only to find a final message at the back, also laser-engraved on Plike: “We are a branch of collaboration and a flask of fun. Bottoms up.”
The bottle itself is an unusual size, which required EBD to order a custom-made box from Wood Gift Box to hold it. One last detail cements the sentiment that the gift was meant to inspire: a laser-engraved tag hand-tied around the bottle neck, reading “All our best, your family at EBD.”
Laser engraving adds a sophisticated-yet-hand-crafted feel to a wide variety of materials. PRO members, be sure to get the lowdown on this versatile technique in our exclusive PRO Tip, including:
- The differences between laser “engraving,” “marking” and “cutting”
- Sheet size restrictions
- How to work around the inevitable discoloration that laser brings
Title: 2018 EBD Whiskey Gift Box
Date Produced: November 2018
Design Credits: Ellen Bruss Design, Ken Garcia (designer and art director); Ellen Bruss (creative director); Tiffany Gronski (production management)
Box fabrication: Wood Gift Box; Box and paper laser engraving: Method & Madness; Booklet inside pages: Hampden Press
Paper: Hangtag, Booklet cover, Bellyband: Neenah 122 lb. Black Plike Cover; Booklet interior pages: International Paper 80 lb. White Accent Opaque
Box: 4 9/16x11 3/16x4 13/16˝
Page Count: 8 pages + cover
Production cost: $5,000 (includes all pre-production samples and shipping; does not include whiskey)
Production time: 4 months for design; pre-production samples, printing and box fabrication and assembly
Print method: Box, bellyband, hangtag and booklet cover: laser engraving; Booklet inside pages: – Digital; Bottle: Screen printing
Number of colors: CMYK
Finishing and binding: Booklet: Saddle stitching; Box: Double sanded, stained, nail holes filled and laser engraving
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.