PaperSpecs Presents: Virani ‘Reflections’ Coffee Table Book
Thanks to the digital revolution, everything we do today from answering emails to shopping for new homes, we do at breakneck speed. Realizing that this leaves little time for investors and home buyers to reflect on the impact their decisions have on others, Virani Real Estate Advisors produced a lavish book titled, appropriately enough, “Reflections.”
Using finger-pleasing debossing, clever positioning of a Silver film, and print’s own unique ability to slow readers down long enough to savor the moment, this book also emphasizes the company’s core belief: that clients, employees and members of the global community all belong to one big family.
Though based in Vancouver, Virani boasts properties all over the world, with offices in London, Beijing and Seattle. To emphasize this market strength, the covers of this book, designed by Elevator Strategy (https://elevatorstrategy.com/), are comprised of a super-thick 18 pt. board wrapped in a scuff-free, matte laminated 100 lb. White Coated stock.
The front cover draws you in with a repeating, deeply debossed “V” pattern that’s perfect for making a strong tactile, as well as visual, impression. In the lower right corner, the Virani logo shimmers tastefully with Silver foil, which has also been used to impress the book’s title, “Reflections,” along the spine. On the back cover, the Virani logo appears again, larger this time, thanks to another deep deboss.
Opening the cover reveals the first big surprise – this coffee table book is actually Swiss bound! This means that the text block is mounted to the inside back cover only, leaving the spine free and visible.
Usually Swiss binding is paired with Smyth sewn binding to reveal an exposed spine. In this case, however, the book has been perfect bound and scored, with all binding performed beautifully by our good friends at Roswell Bookbinding (https://roswellbookbinding.com/).
Made from Spicers Topkote Gloss Cover FSC, the cover of the text block features an enormous die-cut “V” at its center. Lifting that cover you discover the word “Reflections” is literally reflected back at you again in the Silver film.
What seems like magic – as the words magically appear the right-way around – is thanks to the word “Reflections” being printed backward in Blue on the inside front cover, thus reflecting the word onto the Silver film on the facing page. That page has been duplex laminated to one of the 100 lb. Spicers Topkote Gloss Text sheets inside. Not only is the effect impressive, it’s an unforgettable nod to the book’s title.
Inside, the words and images are printed CMYK UV + 1 PMS color, and with strikethroughs throughout, by our good friends at Hemlock Printers (https://www.hemlock.com/). Fly sheets – each containing a printed illustration and covered with a Satin Varnish – start off each section of the book.
All of these lushly tactile and visually appealing elements come together to do what print does best – encourage its audience to settle back and “reflect” on ALL the possibilities.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.