PaperSpecsGallery.com Presents: Hidden Curiosities Gin Label (Video)
In the finest traditions of prohibition-era speakeasies and today’s oh-so-trendy watering holes, the labeling on Hidden Curiosities gin is classy and sober on the front, with a wild, wonderful party happening around back.
Hand-crafted with 20 different botanicals, this is an artisanal liquor that simply radiates class thanks to the gorgeous label designed by Fortnum & Fox. It features Hidden Curiosities’ logotype printed on an Avery Dennison label, complemented by classical white line art and copper foil accents. However, it’s when you turn this heavy glass bottle around that the real fun begins.
Click here or below to watch the video:
Winking at you through the gin from the BACK of that same label is a purple, orange and black oasis of magical creatures and lush flora inspired by the woven textiles of Morris & Co. Tilting and turning the bottle causes the illustrations to shift and change hypnotically. ‘Did those butterflies just flap their wings,’ you wonder, ‘or have I been overenthusiastic with my sampling of the gin?’ No matter.
And if you think THIS is cool, Royston Labels also printed the same label for a miniature 50 milliliter (about 1.7 oz.) bottle, too!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.