PaperSpecsGallery.com Presents: Mail Magic Box
Today, people want experiences that aren’t just appealing to the eye but also have that feel of exclusivity. Now through the magic of digital printing, you can create marketing materials and packaging every bit as “one of a kind” as they are. One way to do this is through the use of HP’s Mosaic technology, which creates countless variations based on a single master artwork. With its fun and fashionable “Mail Magic” boxes, GLS/Next Precision Marketing demonstrates just how effective this is at building anticipation.
Produced to raise awareness of both the HP Mosaic technology itself and GLS/Next’s own reputation for cutting-edge printing, each one of these 1,250 packages is based on one of five unique, colorful designs. These were printed CMYK on the outside of 18 pt. GPA Ultra Digital C2S paper using an HP Indigo press.
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With a distinctive diecut flap at the top and the addition of a convenient handle, this box is not only immensely useful, ready to accept samples, paperwork or anything else you want your potential clients to peruse; it is sure to catch many an eye. And don’t worry about its contents - this is a well thought through, sturdy box complete with a magnetic closure that keeps the flap closed and everything in place.
On the bottom of the box there’s a thumbnail of the original artwork that was used to create the design that illustrates this specific package, as well as information about the type of digital press that was used to print it. Though understated, this is a nice touch and a great opportunity to introduce clients to how they can use HP’s Mosaic software and digital printing to create something uniquely their own.
“Our clients love the box and the content it held,” GLS/Next’s Jim Benedict informed me enigmatically. Naturally curious, I pressed him on the significance of the name “Mail Magic.” Did clients receive the box filled with inspiring direct-mail related content perhaps?
Replies Jim, “That is our secret.”
Now THAT’s how you build anticipation!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.