PADGETT PRINTING — DESTINATION: DIGITAL
The offerings include retail direct mailing, insurance and banking offers. Roughly 80 percent of Padgett Printing’s digitally printed materials contains some form of personalization.
To that end, Padgett relies on its customers’ design teams to create files in Adobe InDesign, and introduce the variable elements using InDesign plug-in tools.
A VDP authoring tool, DL Formatter from Printable Technologies, allows Padgett to support customized communications campaigns ranging from two-color transactional printing to full-color advertising and promotional materials.
Torok firmly believes that without its Adobe workflow products, from InDesign and Acrobat to PostScript 3 and a PDF workflow, the company would not have enjoyed its transformation from an $8 million printer when he arrived in 1989 to one tracking $29 million-plus for 2005.
“The number one reason we’re growing is because of Adobe and its Acrobat and PDF-based workflows,” Torok says. “The ability to go CTP and work with the PDF workflow has been the biggest productivity gain and biggest reduction in cost of anything we have purchased in the past 20 years. When you’re running an offset and digital workshop, the ability to convert files either way allows us to maintain the same workflow.”
On the offset side, Padgett owns a pair of eight-color, 40˝ sheetfed presses. One is a Komori Lithrone with Coatermatic that is equipped for waterless printing, the other a Heidelberg Speedmaster SM102-8P. A Goss (Heidelberg) M-110 with in-line finishing is the centerpiece of the web division, which has been successfully sold out during several time periods.
Its mailing department has the capability of churning out 500,000 pieces per day. Rounding out the dossier is a pair of ink-jet lines with tabbers and an insertion line.
The company offers full binding capabilities with the exception of perfect binding, in deference to the many trade binderies in town that provide the service.