OUTFRONT Media Partners with Brooks Brothers for NYC OOH Campaign
I’ve always thought NYC is a great place for wide-format an out-of-home (OOH) marketing campaigns. From uptown to downtown, there are hundreds of avenues to showcase unique and innovative OOH ideas — on both print and digital platforms.
Recently, OUTFRONT Media Inc. expanded of its partnership with Brooks Brothers and created an extensive OOH campaign for the brand's new 'Bursting Into Bloom' creative that touts the classic Supima Cotton Shirt and Performance Polo. The ads will run on OUTFRONT's digital canvases and classic assets across New York City commuter rail, subways, buses, and outdoor properties.
Brooks Brothers' latest campaign features multiple components. The creative ads, developed and provided by Brooks Brothers, are featured throughout Manhattan on exterior bus wraps, Penn Station's digital network, a shuttle train wrap in Times Square, a Grand Central station domination, as well as various urban panels across the city.
"We are thrilled to be partnering with Brooks Brothers again on their newest Supima campaign," said Jodi Senese, OUTFRONT Media's executive vice president and chief marketing officer. "Innovative brands like Brooks Brothers have been leveraging out-of-home advertising for decades to make a splash in the New York market ahead of busy shopping seasons. OUTFRONT Media's unparalleled presence in New York and creative canvases makes us the premiere platform for brand stories."
If you’re in and around NYC, be on the lookout for the new colorful campaign from Brooks Brothers and OUTFRONT Media.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.