Wide-format Trends: A Wide-open Opportunity
This leaves the last area, finding new customers, up to the print service provider. The best advice for any company in the wide-format business or that wants to get into the wide-format business is to develop a marketing plan that includes a rigorous and detailed assessment of your target market.
Finally, the respondents to this survey that are in the wide-format business reported that, on average, their wide-format digital print volume grew 10.9 percent in the last 12 months, and they expected their wide-format business to grow another 13.9 percent in the next 12 months. So, what we have done with this survey is confirm that, indeed, wide-format digital is a growth market.
We also spelled out the need for competitors in the wide-format digital printing business to attack this market with a plan. The plan should account for how technology can help PSPs meet changing customer demands, and requires owners to consider their shops' strengths and weaknesses, then match those up with their desired customers to create an effective marketing plan. PI
About the Author
Tim Greene is Wide Format Service Group Director at InfoTrends.