How to Open? Curiously Sealed Booklet Brochure: 60-Second Fold of the Week
So, designers and their printers sometimes look for highly creative ways to make the opening experience more exciting - often by adding extra panels to the cover, or an interesting diecut. But, this design is banking on the power of human curiosity.
- There's a very solid design concept of “open mindedness” that is expressed through the cover, the zip strip, and the interior contents.
- The sealed cover construction leverages human curiosity, making it almost impossible not to open.
- Brilliant production details like perfect crossovers, a box score on the edge, UV printing and flush glued edges prove the importance of attention to detail in great print marketing.
You are guaranteed to love this fabulous design from Demo Graphic Design and Metropolitan Fine Printers. You may find yourself looking for an excuse to try this technique on an upcoming project.
How was the Curiously Sealed Booklet Brochure produced?
Folding Style: Stitched Booklet with 6-Pg
Cover Design: Demo Graphic Design Inc.
Print Production: Metropolitan Fine Printers
Client: The University of British Columbia
Paper: Cover - Enviro 100 lb cover / Text pages - Enviro 80 lb Text
Print: Printed 4/4 plus satin varnish on a UV press. 7,600 qty.
Finishing: Diecut, Fold, Saddle Stitch, Glue
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.