OneTouchPoint's New CEO Reveals Some Plans for Future of Company
OneTouchPoint announced this week that it has hired David “Dave” Holland as its new CEO. Holland brings more than 30 years of experience, including most recently as the president of DataSource, a provider of managed marketing services to the restaurant industry.
“My ‘MO’ over the last three companies I’ve worked with has been around business transformation,” Holland says. “In the printing industry, change is a must given the circumstances in the market. I am excited about working with OneTouchPoint - they already have all the pieces in place operationally, the technology is solid and they have a great workforce. Now they just need someone to guide the vision for the national brand and accelerate the key strategies for the future.”
Holland’s focus will start with the customer experience, designed around two key approaches: he plans to streamline the supply chain and increase operational efficiencies throughout clients’ organizations; as well as focus on putting the systems in place to help customers drive revenue to their own business “through our proven performance with marketing - promotional, digital and traditional marketing. We want to help them be more effective in their respective markets,” Holland adds.
Short term, Holland already has a five-year plan ready to go, with a continued focus on repositioning the company as a marketing services provider, as well as spending time improving and growing some of key vertical markets OneTouchPoint serves today. He hopes to see the business grow organically in the 8-10% range over the next five years.
Further out, Holland notes that OneTouchPoint, which ranked No. 33 on Printing Impressions' 2017 list of the Top 400 printing companies reporting most recent fiscal year sales of $138.1 million (click here to access the complete list), will continue to explore acquisitions where appropriate, specifically looking for opportunities that either allow them to expand their geographical footprint in expanding markets; or that will allow them to add products or services lacking from their portfolio today.
“I am excited to be joining OneTouchPoint,” Holland concludes. “I see a great business that, when you marry it to a great vision, presents a terrific opportunity for both employees and customers alike. In the markets we serve, expect us to be a more broadly known entity than we have been in the past, and expect to see a more aggressive push toward services that complement production. You can also expect to see us take on a technology leadership position in an integrated fashion - we are going to help marketers better perform their roles in their companies.”