Océ Color Technology Helps Franchise Produce Marketing Programs In-house
ICED has further increased the convenience of its turnkey marketing with a web ordering system integrated with the Océ CPS color printer. All marketing materials are now available in an online library of variable data applications for ready access by franchise centers. “The Océ CPS system has made it easier to do business with us. Before, we used to go back and forth faxing and typesetting. Now the franchise can go to the web site any time, log on and proof a PDF online. Once it’s approved, they place their order, and it goes into the print queue, or they can download it to the franchise center for printing. This helps us hold down prices on pieces that get the most value,” said Groot.
“The CPS 800 has been very consistent and of the highest quality. The printer maintains its speed even on the largest stocks,” Groot said. ICED needs just one printer for a variety of work, including in-house materials, covers and color pages for their company magazine, as well as newsletters and postcards for mailings.
ICED averages over 100,000 full color pieces per month on the CPS 800 for newsletters, brochures and personalized postcard mailings. Average run length is 750 four-up postcards on 12”x18” sheets, or 188 pieces, although some runs have been as large as 11,000 pieces. Variable elements on postcards include franchise center address, recipient address, store coupons, maps, and sometimes an owner’s photo.
Océ is a leading provider of digital document management technology and services. The company’s solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.