Océ Will Showcase Applications Across a Range of Printing Environments
Sustainable Display Graphics
One of the most innovative – and sustainable – applications at PRINT 09 will be furniture and display items featured in the Océ booth. Made of Re-Board™ substrate and printed on the Océ Arizona® 350 XT UV flatbed printer and finished on the Océ ProCutTM digital cutting table, these booth components demonstrate a sustainable, versatile solution for a wide variety of display graphics and other applications. Visitors can pick up their own Re-Board chair sample in the booth. In addition, attendees can see eye-catching point of purchase signs and stunning color CAD graphics created on the Océ ColorWave® 600 printer, which produces no ozone, odor or fine powder emissions.
Package Prototyping Goes Completely Digital
In addition to sustainable display graphics, the Océ Arizona 350 XT printer and the Océ ProCut table will be used to demonstrate a complete, integrated system for digital package prototyping. Designers and packaging companies will see how they can quickly and easily print prototypes for focus groups and client presentations – even create custom short runs for test markets – and be assured that every piece will be consistent in color and fit. Most importantly, the restriction of printing on white paperboard is eliminated. With the Océ Arizona 350 XT printer plus the White Ink and Roll Media Options, users can print directly onto the actual package substrate.
Print-to-Web Applications Drive Immediate Response
As direct marketers focus on more targeted, higher-value campaigns that drive response, integration of print and web adds a new level of multi-channel communication. QR “quick response” codes -- 2-D, cell-phone readable barcodes -- represent the next evolution in customer acquisition, providing a print-to-web link to drive incremental value from digitally printed communications. At PRINT 09, Océ will show applications using COPI’s CodeZ QR code for immediate personalized interaction. Full color Océ CS130T Tandem printers will print CodeZ QR symbols embedded in ads in personalized editions of Chicago Where magazine. When scrolled with an enabled phone, the screen links to a page to make reservations at a restaurant, for example, and offer a discount.