NPES Industry Partnerships Drive Value Chain ROI

Partnering with another organization or company can create effective new synergies that build on the strengths that each partner brings to the table. The NPES (Booth 3255) 2017-2020 Strategic Plan embraces the power of partnerships to achieve many of its strategic initiatives, most recently with two new and expanded partnerships that aim to increase the breadth, depth—and value—of opportunities available to both members, and also a broader spectrum of industry stakeholders.

First, NPES, teaming up with the Chief Marketing Officer (CMO) Council to deepen collaboration between brands and supply chain partners, has launched a new online resource: The Brand Inspiration Center (www.brandinspiration.org). This new web destination aims to achieve greater levels of go-to-market proficiency by providing a “one-stop shop” for marketers to gain inspiration, insights, and ideas from the technology experts—13,000 suppliers who contribute to greater value, performance, and effectiveness in the marketing demand chain. Additionally, the website provides an important peer-to-peer thought leader knowledge-exchange opportunity by inviting people across the supply chain to submit case studies around their own successes and improvements.

Next, this partnership provides for the CMO Council to host a full-day “Elite Retreat” at the new NPES 2017 Annual Conference and Brand Inspiration Forum, slated for October 16-18 in Scottsdale, AZ. This joint event will bring together marketing executives and print industry leaders for an exciting day of peer-powered panels, compelling presentations, and working group sessions that will reveal key insights and direction designed to transform today’s marketing supply chain.

Furthermore, through an ongoing relationship with VDMA—the Printing and Paper Technology Association within VDMA/PrintPromotion Gmbh (PP)—NPES’s German counterpart, the collaborative efforts have expanded with a joint agreement to produce a variety of initiatives and events in the areas of industry market data and international conferences. On the market data side, these new initiatives will include Quarterly Market Data Reports, and an Annual State of the Industry Report. The international events will include an Annual Industry Symposium, hosted alternately by NPES and VDMA, with the first program scheduled for 2018, and also a lineup later this year of international technical “Print Media Management Conferences,” which will serve as sharing forums on technology, applications, and best practices. These initiatives, designed to utilize and enhance the strengths of both NPES and VDMA, will deliver greater value to each organization’s respective members and, even more importantly, foster value chain alignment that will ultimately contribute to the overall growth of the print industry.

For more information about NPES’s Strategic Plan designed to spur print value chain alignment and industry growth, visit the NPES Global Executive Lounge (room N427abcd)—exclusively welcoming NPES Members and International show visitors, or the NPES booth on the show floor.