New Commercial Printing Startup Nino Press in Silicon Valley Installs RYOBI MHI 925 Sheetfed Press
He is thoroughly bullish on the long-term future of print, and that’s saying a lot for someone who’s built two separate printing companies in the epicenter of global technology. "There’s very high demand for ink on paper around here and that’s not going to go away. Many tech companies do a lot of advertising using print—a lot of direct mail, brochures, cataloges and books. They know that print is a cost-effective, profit-driving complement to digital communications and marketing."
He added: "We also know the arguments about digital communications somehow being more environmentally friendly than print have been debunked. It takes an enormous amount of energy to run technology, and that energy has to come from somewhere. Paper, on the other hand, is a renewable resource."
Printing companies, he said, can cut operating costs with a low carbon and chemical footprint. It’s not just about using "green" to market to customers. His Agfa plate setter is chemical-free, and the new RYOBI MHI press draws less energy and uses less paper and chemicals than other 8-up presses. All coated and uncoated stocks are recycled and they’re printed using vegetable-based inks. Nino Press is in process of becoming a certified Bay Area Green Business, a designation his Union City facility already has.
Nino Press employs nine people at its 10,000-square-foot Santa Clara center. But it doesn’t look anything like a traditional printing company. “We made it look really high tech—a nice, clean operation. We literally stripped the interior down to the studs and put in brand-new everything—new offset and digital presses, new platesetter, new computers, new furniture, paint and flooring."
He said some visiting clients walk in and immediately wonder why they don’t smell inks and chemicals, the familiar smell of a traditional print shop. "We tell them we’re not a traditional printing company—and they can bank on that."