Sony, Nike Promotions Use Laminates from LuxeFilms to Create Stunning Effects
CHICAGO—August 26, 2015—In today’s world of print finishing and packaging, there are many different ways to catch consumers' attention. On Friday, July 24th, Sony released a new album of world-renowned guitar soloist Joe Satriani, and chose the LuxeFilms Karess laminate as the finish on the new album. LuxeFilms Karess is a 1.5mil soft feel laminate with a scratch resistant coating that gives dimension and a matte look to the printed surface.
Paired with a printed metallized foil board laminated in LuxeFilms Mirror Metallized, the foil elements maintained the shiny look, yet took on the Karess finish beautifully.
To construct a finished piece that melds multiple features together is truly a work of art, and Nike has just launched a promotional binder featuring LuxeFilms that does just that.
To create sleek understated elegance, the binder was first laminated with LuxeFilms Ebony Karess Laminate for a tactile soft feel. Then, to add a trendy performance element, the spine was covered in both the Mirror Metallized and FineLinen Laminates, giving a linen-like dull chrome effect. The simple pairing of these laminates creates a folder that is not only practical and useful, but artistry to both the touch and the eye.
Try layering laminates on anything from presentation pieces and greeting cards to all types of packaging; it is bound to make a statement in whatever form it is presented and the possibilities are unlimited.