Newspapers--(Don't) Stop the Presses!
Among the printer's job portfolio is the Nashville Chamber of Commerce booklet, printed on 50 lb. stock; the Hendersonville Star-News (twice a week); the "Sumner County Fact Book," an annual edition that contains 224 to 230 pages; and various other weeklies and special publications. Most print runs are under 20,000 copies.
"Our commercial printing revenues coincide with ROP advertising," Rupe points out. "There have been times when the commercial printing helped out the ROP advertising. Since we don't print our paper seven days a week, commercial printing work allows us to operate at the size we're currently operating."
Another paper that is looking to bolster its commercial printing is Mid South Newspapers, publishers of the Northwest Alabamian (7,500 circulation). Its presses run 16 hours a day, pumping out five newspapers, furniture and grocery advertising and other local publications, fliers and circulars.
According to Horace Moore, publisher of the Haleyville-based Alabamian, its printing specialties include direct mail, and printing and mailing of inserts. The operation has acquired an imagesetter and has increased its load of color process printing. Run lengths, he says, are in the 10,000 to 500,000 range.
"We're in a rural area," Moore points out. "With a small paper and our own press, it's necessary to drum up commercial printing to subsidize the news press."
To that end, Mid South Newspapers is looking to bolster its web pressroom arsenal. Moore says that several more units and another folder will be installed, and an oven is being added to do heatset work.