Newspapers--(Don't) Stop the Presses!
In all, the shop produces more than one million copies per week, according to Bob Heinen, president of Publishers Press' printing division. Commercial printing revenues account for 80 percent to 85 percent of its overall printing business.
Typical runs range from 20,000 to 40,000 copies for 24- to 56-page publications. The work keeps the Solna Web presses running for three shifts from Monday afternoon through Friday morning.
Publishers Press reached full press capacity two and a half years ago, but expanded from one folder and eight printing units to three folders and 17 units a year ago. Not surprisingly, Heinen and his staff continue to add new customers.
Among its services are direct mail for newspapers, including labeling, inserting and delivery. Publishers Press offers full digital scanning as well as prepress production.
Add Color, Add Profits
"The last three years, we've seen all our papers add color; they at least have spot color," Heinen says. "Three-quarters of our outside jobs have at least one position of color, along with one or two spot colors."
Publishers Press continues to grow its products and services, having added a commercial printing salesperson position for the first time. The printer also reduced Solna press cutoffs from 223⁄4˝ down to 22˝, saving on the cost of paper, something Publishers Press can pass onto its customers.
"We're going to add a folder in the bindery department to fold preprints and do off-line folding," Heinen says. "We'll be doing stitching and trimming within the next year."
The News Examiner, a three-days-per-week Gannett paper located in Gallatin, TN—30 minutes north of Nashville—runs its presses 16 hours a day, four days a week, yet is looking to add another print job or two. Ralph Rupe, production manager, notes that the Examiner can do all aspects of specialized services, from design to paste-up. The printer can also receive digital transmissions.