Newspaper Publisher’s Study Finds Usage Determines if Print or Digital is Greener
“The results of the study reflect the way different types of media complement each other. Comparing print and online media side by side is not necessarily what we should focus on. Instead, we should examine them as complementary media channels, which is how consumers use them. Knowing the environmental impacts of these operations is the first step in developing effective measures to mitigate them. We should also keep in mind that the media and media technology industries represent approximately 2-4 percent of global greenhouse gas emissions, while media plays a crucial role in building a sustainable society through the content it publishes”, explains Minna Nors, VTT’s Research Scientist in charge of the project.
The survey was carried out to help Alma Media develop more ecological ways of operating and respond to its stakeholders’ growing need for information on the environmental impacts of the media industry. Previous studies have not focused much on the impacts of online media. Many previous studies on the subject tend to focus largely on climate effects. Therefore, the newly completed study contributes to a more comprehensive understanding of the environmental impacts of media.
About Alma Media
Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. The company employs approximately 2,800 professionals.
Source: Alma Media.