NAA Releases Profile of American Newspaper Media Industry Revenue 2012
- NAA for years has provided industry projections for circulation and advertising revenue, based on a broad sample of private and public company data. This year, NAA derived data from 17 different companies, including 10 privately held. Due to the level of detail requested, companies provided data with the assurance of confidentiality.
- These reporting companies represent approximately 40 percent of the weekday print circulation in the United States, nearly 330 papers and close to half of all U.S. newspaper media revenue.
- The format for supplying the data allows companies the flexibility to indicate how they account for revenue lines and specify other data not otherwise listed on the form.
- The data requested covered the calendar years 2011 and 2012. The participating companies normalized the data for a 52-week period in both years.