New York Printers — One State, Two Worlds
“As little as five years ago, a substantial amount of our volume was in puzzles, games and collector coin boards,” Ashworth notes. “Those manufacturers have moved all of that work offshore. With it eventually went the printing aspect. We reinvented the markets that we are going after that require quick turns. In-store marketing materials, for one, don’t have time to wait.”
No time to wait? Call a New York printer. PI
Welcome To the Printing Jungle
Some of the largest companies in the world are headquartered in your back yard, and all you have to do is service them in a manner that will breed loyalty. Good luck with that, as you may find a little competition in your way!
Our panel of printers relate the intangibles that enable them to thrive, not only in Gotham City, but also in other hotly contested areas of the Empire State.
Dan Mahany, Canfield and Tack: We consistently deliver. With today’s technology, on a good day, almost anybody can turn out a decent print job. It still takes a real commitment, though, to do it over and over again. Anticipating and heading off problems, so they don’t become the client’s problem—that’s where we shine.
Steve Vid, Merlin Printing: We’re extremely responsive in respect to turnaround. People are constantly amazed at how fast we do things. A lot of that stems from doing 98 percent of the work in-house.
Howie Weinstein, Candid Litho: We have an advantage with our location; we do a tremendous amount of retail printing—Macy’s, Saks Fifth Avenue, Bloomingdale’s. On-site press OKs are a pretty common sight here. To go from Manhattan to Long Island City is about a five- minute subway ride.
Stuart Saperstein, American Print Solutions: We know what we have to do and how to get it done. I’ve been on press runs where I’ve been there 24 hours to make sure everything was right. My people are trained the same way. Customer service and response times are key.