New Xerox iGen4 Color Press Delivers Breakthrough Image Quality; Company Introduces Other Printing Solutions

DÜSSELDORF, Germany—May 29, 2008—Xerox Corp. (NYSE: XRX) today unveiled the Xerox iGen4, the most productive and highest-quality cut-sheet digital press in the printing industry.

“Building on our hugely successful Xerox iGen3®, the industry’s leading high-speed digital color press, this next generation iGen4 delivers color quality and automation that redefine the standards of printing,” said Anne Mulcahy, Xerox chairman and chief executive officer. “It’s the innovation this industry expects from Xerox – technology that makes print providers more profitable with every color page that comes off the Xerox press.”

Commercial printers, photo finishers, book printers, direct-mail houses, and digital service providers depend on digital production presses to produce short runs of books, photo applications, direct-mail campaigns, personalized brochures and other collateral. In an industry that for decades relied only on offset printing, Xerox’s market-making digital production presses have changed the business of printing.

The iGen4 creates offset and photo-quality images with consistent color from the first print to the last. It is the ideal press for producing high-end collateral, direct marketing and photo specialty products – the type of print jobs that typically generate the most profits for print providers.

The productivity of digital presses – the amount of “uptime” print providers have on their systems to produce pages for their clients – is a key factor to increasing print revenue. The iGen4 increases productivity by 25 to 35 percent by automating operator tasks, reducing the need to interrupt the press for adjustments and decreasing overall operating costs. As a result, the iGen4 improves the break-even point between digital and traditional offset printing – making it faster and more economical to print jobs on digital.

“With demands for tighter turnaround times and requests for smaller quantities, printers are looking for ways to more quickly and efficiently produce a variety of jobs with the best image quality, exceeding their customers’ needs while building their profitable business,” said Andy Tribute, managing partner of Attributes Associates, an internationally oriented consulting company specializing in marketing and technology issues for the printing, publishing and media markets. “That’s exactly what the iGen4 is designed to do. It takes image quality, automation and productivity to unprecedented levels. The Xerox iGen4 will change the digital printing landscape. It lets printers take even greater advantage of the business opportunities in this lucrative market.”