New Sector at Transcontinental
MONTREAL—A new operating structure has been implemented at Transcontinental Inc. to support its growth strategy by creating the Marketing Communications Sector. It is designed to accelerate the development of new services focused on one-to-one advertising and new communications platforms, while continuing to strengthen and extend its publishing and printing assets through its Media and Printing Sectors. Brian Reid has been named president of the Printing Sector. Hans Nielsen has been appointed president of Transcontinental Direct USA. Guy Manuel, president of the former Marketing Products and Services Sector, will leave the company at the end of 2008.
In other company news, Transcontinental Direct USA, its U.S. direct mail subsidiary, will consolidate production from its Warminster, PA, facility to its plant in Hamburg, PA. The move will result in the elimination of 460 positions, though employees will be offered the opportunity to apply for available positions in Hamburg.