New King for the Information Age -- Dickeson
Slowly, we've become aware that we were still getting financial reports in the same amount of time as BC and that the job cost statistical method has the same weaknesses in a computer that it had in calculators and comptometers. So we treat our job costing like a kindly, but wacky, uncle. We're polite, but we mostly ignore him because he doesn't make sense.
At least we can use the job cost databases we presently have to relate jobs to each other. We can get some idea of how customer accounts and sales reps rank, and what products produce better bottom-line results. We can develop some marketing strategies such as gradually increasing prices on the accounts in the lowest quarter of the rankings. Sales reps needing help, training or shifted responsibilities are identified by their ranking. Equipment to bolster the core competence products can be acquired with confidence.
These things can be done by developing report formats from the data we have. Insist that your package software must have formats that provide decision support information. Ask if your system has files that can be accessed by report writers such as Crystal Reports from Seagate, or Microsoft Excel. If so, then develop a library of your own reports using the talents of people already on the payroll. Or look around for some outside contract help for report writing.
We've matured. Functionality of computer systems is no longer king. Report content is the new king in this Age of Information.
—Roger V. Dickeson
About the Author
Roger Dickeson is a printing productivity consultant based in Tucson, AZ. He can be reached by e-mail at email@example.com, by fax (520)903-2295, or on the Web at http://www.prem-associates.com.