InfoTrends Study to Explore How Print, MSPs Can Gain Through Cross-Media
WEYMOUTH, Mass.—June 3, 2015—InfoTrends is pleased to announce a new multi-client study entitled, "Direct Marketing Production Printing & Value-Added Services: A strategy for growth." This study will provide strategy and business development support to help vendors, print service providers, and marketing service providers in both North America and Western Europe, understand how to capture high-value and high-volume pages and services in a cross-media environment.
"In a highly competitive and digitized world, the success and growth of a business can be attributed to its unique marketing approach and to being in the right place, at the right time, with the right message," commented Barb Pellow, group director at InfoTrends. "Marketers are looking for the most efficient tools and resources that can make a significant difference to the sales and profitability of their business. Marketers want to stand out and get noticed."
Promotion of products and services through direct campaigning can cut through the clutter and can be extremely effective and powerful for both small and large businesses. The right media mix can involve a combination of several methods including direct mail marketing, direct response, mobile marketing, promotional letters, catalogs and personalized online advertising.
"The versatility of direct mail over the years, combined with modern technology, means that it will remain a relevant marketing channel well into the future," continued Pellow. "While based on printed sheets of paper, direct mail marketing is combining technology to bring about the future integration of offline and online marketing."
With advances in technology, this benchmark study is designed to look at what the future holds for marketers, consumers and direct mail printers as well as the requirements for support from both equipment and software providers. It will explore how marketers want to leverage direct mail to effectively engage consumers.
The study is focused on both North America and Western Europe. Consumers will be surveyed to understand market preferences for communications and the impact of direct mail and catalogs, as well as online, social, and mobile interactions on buying decisions. Direct mail marketers will be surveyed to understand how they are successfully communicating in a cross media world and asked to share perspectives on their future preferences for communicating with consumers. Print and marketing services providers will be interviewed to understand the strategies they are developing to meet the needs of marketers and the role that digital print and inkjet technologies will play in the future of their businesses.
Early subscriber rates are available through June 19, 2015.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. It provides insights and advice to help clients understand market trends, identify opportunities, and grow their business.