New Digital Technology Brings Gift Cards to Life by Creating More Personalized Experience
KANSAS CITY, Mo.—December 9, 2015—Over 50 percent of consumers prefer to receive a gift card as opposed to any other traditional gift, says a new study by the Center for Generational Kinetics and Gift Card Impressions.
Yet so many submit themselves to fighting rowdy crowds and long lines as they struggle to find that perfect gift.
Ironically, the gift you put so much effort into thinking up and tracking down is likely to disappoint. The study found that one-third of Millennials anticipate re-gifting this year, and more than half of consumers have returned a gift they received after telling the person who gave it to them that they liked (or even loved) it. And for those "gee, thanks" gifts that are too ridiculously bad to keep under wraps, the study also found that over 30 percent of Millennials confess to posting pictures of bad gifts they received on social media. Say cheese!
"Our national study found that every generation—from Millennials to Boomers—wanted to attach more meaning to digital communications and gifting. In fact, 77 percent of consumers want to add photos, videos and sound to digital gifts to evoke a more emotional response. Every gift-giver can benefit from this insight," said Jason Dorsey of the Center for Generational Kinetics, the premier Millennials and Gen Z research firm.
Consumers can now take advantage of new digital personalization technology that brings gift cards, the #1 gift of choice in America, to life as never before. TheGiftCardShop.com is the only site to combine these breakthrough digital experiences together with gift cards.
Says Brett Glass, CEO and Founder of Gift Card Impressions: "You can now create emotional experiences that make opening a digital gift card more memorable than unwrapping a physical gift. 70 percent of Americans felt that it would be more meaningful to receive a digital gift card over a traditional plastic gift card if the digital gift card came with digital personalization. The gifting landscape is transforming by combining deep emotional connection, the #1 gift choice, convenience and rapid delivery."
About Gift Card Impressions (GCI)
Gift Card Impressions (GCI) is the leading innovator in creating multi-media engagement experiences to better connect people. GCI harnesses the power of sentiment, photo, music and video to incorporate emotion into everyday communications and gifting. GCI works with leading retailers, gift card companies and corporations to help improve their overall engagement experience with their customers. To experience the technologies and view the complete white paper, go to http://thegiftcardshop.com/newsblog.
About The Center for Generational Kinetics
The Center for Generational Kinetics is the #1 Millennials research and strategy firm. The Center's team of Ph.D. researchers and on-site speakers help companies and organizations solve tough generational challenges with Millennials, iGen and emerging generational trends. Each year the Center works with over 125 clients around the world from car manufacturers and hoteliers to insurance, healthcare and technology. The Center's team is frequently quoted in the media about the effect of generations on everything from education to retirement.
Source: Gift Card Impressions.