Neenah Paper Commissions Limited Edition Letterpress Print to Help Rebuild Moore, OK
ALPHARETTA, GA—June 18, 2013—Neenah Paper hopes to help stimulate a boost in giving to help rebuild tornado-ravaged Moore, OK, (#RebuildMoore) with the sale of a powerfully simple, limited edition run of graphic letterpress prints. One hundred percent of the proceeds will be donated to Architecture for Humanity to help rebuild the City of Moore. The prints are available now for $10 at The Beauty of Letterpress.
“Neenah Paper commissioned Ghost, an Oklahoma-based design and advertising firm to create something extraordinary in response to the tragic events in Moore,” said Tom Wright, senior director of advertising and design for Neenah Paper. “We wanted to do something in remembrance of all that was lost, and to serve as a future reminder of people coming together to help. Americans have already donated millions to charities to provide much-needed relief to Moore, and now we hope to redirect and to raise monies to help them look forward and rebuild.”
Ghost principal Brian Barnes, who grew up in Moore, and graduated from Westmoore High School in 1990, said his team was eager to participate, "In our local design community, I think we all felt this need to do something. There has been an incredible outpouring of designers donating their time and talents to help with the relief efforts. This tragedy is an event that reminds us of how closely we're all connected. This project was our opportunity to help."
The letterpress print features a map of the City of Moore with focus on the sections of the city that were among those most devastated by the storm. Letterpress printing, enjoying a renaissance because of its extraordinary beauty and tactility, visually begs to be touched, “In a way, that’s a metaphor for how we hope people will see this project,” said Wright, “as a touching tribute to Moore—to empower, invest, repair and sustain—enabling anyone to touch this community directly, and also receive a remembrance of Moore’s resilience in the face of crisis.” The limited edition print was printed by Two Paperdolls and features CRANE’S LETTRA Papers, which are marketed and sold by Neenah Paper.
The proceeds from the sale of each print will be donated directly to the Architecture for Humanity. Its Disaster Reconstruction & Resiliency studio works to bring lasting solutions to communities affected by disaster. “They have teams on the ground now to help every step of the way as Moore begins the long task of rebuilding,” noted Wright.
The Beauty of Letterpress, where the prints may be purchased, launched last quarter with an initiative to help raise $30,000 for the Hamilton Wood Type & Printing Museum through the sale of limited edition prints. They are already more than halfway to the stated goal.
Proceeds from the sale of this limited edition, letterpress print commissioned by Neenah Paper, and designed by Oklahoma design studio Ghost, will be donated to help rebuild Moore, OK. The prints are available now at The Beauty of Letterpress.
To view some of the other design work Ghost has created to help raise awareness in Moore, OK, click here.
About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC, ENVIRONMENT, and ROYAL SUNDANCE Papers. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet for Desktop tool and the new Neenah Cabinet for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative.
Ghost is an advertising design studio in downtown Oklahoma City. Since opening in 2004, the firm has steadily grown thanks to a team of amazing designers as well as clients who have trusted us to help tell their stories. At Ghost, there are two truths we remind ourselves of every day. The first—great design that doesn’t achieve a goal isn’t great. The second—in the work we create, our client’s name is the important one, not ours.
About Architecture for Humanity
Architecture for Humanity is a 501(c)(3) charitable organization that brings architectural design solutions to communities in need. Architecture for Humanity focuses on helping communities beyond the relief phase of disaster. We work to incorporate resiliency and disaster mitigation strategies, leaving communities safer and stronger than before. Currently, Architecture for Humanity is mobilizing volunteers in Moore to assess needs and resources in affected communities, identify rebuilding partners and assist with existing reconstruction efforts. This is the first step towards a long-term rebuilding and resiliency effort for the town of Moore.