Naples Print Source Adds Meteor DP8700XL Press to Bolster Personalization
MELBOURNE, Fla.—January 5, 2016—In a prosperous but small beach community like Naples, Florida, a commercial printer needs to target local demographics to achieve success. So, when Naples Print Source Owner Blase Ciabaton decided to build his local printing firm by growing with digital printing technology, he invested in an MGI Meteor DP8700XL+ press to serve as the backbone of his operation.
There were three main reasons why Naples Print Source thought the MGI Meteor was the best digital press for its business: 1) The ability to print sharp, vibrant colors with variable data on both sides of an envelope in a single pass, 2) The capacity to print on an extremely wide range of paper and synthetic substrates, and 3) the super-long 40-inch sheet size format.
“We live and work in a beautiful vacation resort and retirement-oriented community," explained Ciabaton. "That means that there are a limited number of major corporate business facilities in our area. However, there are quite a lot of charitable organizations, community groups and boutique-style restaurants."
Naples Print Source finds that high-end invitations, personalized fundraising letters and exotic synthetic menu formats are key applications for its business. The real estate market is another steady revenue stream. "The ability to print long-format brochures with extra panels of vivid photos is ideal for promoting million-dollar homes,” Ciabaton said.
He continued, “The Meteor features give us a competitive advantage in the marketplace because we specialize in print and mail services. The ability to color-print personalized envelopes on so many different surface textures helps our customers achieve their communication goals by encouraging recipients to open the envelopes."
The Meteor press is unique in its substrate diversity. It has the power to create noticeable, memorable mailpieces and generate successful mail campaigns. "It’s improved our substrate production diversity by a factor of 20 times," Ciabaton shared.
“The Meteor is a great print and mail solution—especially to produce short runs of attention-getting colorful designs with the efficiency of high-production printing speeds,” Ciabaton concluded. “We can produce 50 menus, 500 brochures and 5,000 newsletters one after another and then create personalized envelopes too.”