Music Video Uses Ink on Paper to Choreograph Mesmerizing Dance
Remember OK Go's famous treadmill music video? They're at it again, but this time the band - which is known for its creative and unusual music videos - decided to use ink on paper to create a colorful masterpiece. The band orchestrated a symphony of falling printed pages with the help of Double A Paper and 567 desktop printers stacked on top of each other. The printing was choreographed to create stunning visuals, including interactive animated scenes via "stop-motion imagery," according to Rolling Stone.
Rolling Stone continued by explaining that it took five days to film the video. Conservationists can rest easy, because a disclaimer at the beginning of the video states that all of the paper was recycled and a donation was made to Greenpeace, an organization that aims to expose environmental issues and work toward solutions.
In a Facebook Live event held on Nov. 29, the frontman of OK Go, Damian Kulash, answered fan questions live as they came in. Many wanted to know what printer was used, but Kulash explained that he was not able to reveal the type of printer due to the band's contract. He did reveal, however, that each one held approximately 70 to 80 pieces of paper at a time so the crew had to reload the printers over and over again.
He also revealed that the printers were all centrally controlled from a command center and that they were specially modified to hold and release the pages on cue, resulting in the mesmerizing choreography.
"The printers were modified so they could be played like an instrument," he said.
Ashley Roberts is the Managing Editor of the Printing & Packaging Group.