Where the Money’s Going: Marketers' 2017 Channel Spending Trends

Many Printing Impressions readers may not realize we have a sister group that comprises Target Marketing, Total Retail and NonProfit Pro magazines. Every year they conduct a research survey to determine which channels marketers plan to allocate their budgets.

Print-based marketing, especially direct mail, seems to be holding up, for the most part. We all know the many benefits of direct mail, especially the fact that, as long as the Postal Service does its job, the piece will be received and most likely viewed by the targeted recipient. The same cannot be said of email, which, according to the 2017 survey results, continues to get more marketing dollars. Printers need to keep preaching the benefits that highly targeted direct marketing provides, especially with the sophisticated personalization capabilities that today’s digital printing equipment and database management make possible.

Want to view the winners and losers of channel spending trends for 2017 that were determined by Editor-in-Chief Thorin McGee, according to Target Marketing‘s research?

Click on the link below to access some of the spending trends they’ve identified and an infographic. It may require you to answer a few brief questions about yourself to help us in our audience development efforts so we can deliver similar valuable and exclusive content like this going forward. And, by doing so, you will be able to access all other future gated content presented by Printing Impressions without registering again for an extended period of time, as long as you use the same browser.